Dr. Harvey’s set out to fix it
Determined to do better for the animals he loved, Dr. Harvey started researching and discovered that, just as with people, “Health begins in the kitchen” for animals too. He saw that the foods we feed our pets is a key to their health, and that feeding them chemically-laden and inferior quality ingredients was (and remains) the #1 reason for the rise in degenerative diseases.
But this was the early 1980s, and the very idea of all-natural foods for pets was laughable to some, incomprehensible to others, and even dangerous and threatening to those who wanted to keep things status quo. But like all stories that are driven by the truth and not some “marketing hype machine,” news of Dr. Harvey’s ideas began to spread, and spread and spread.
Suddenly, the “eccentric doctor” who had the audacity to tell people that companion animals need natural food suddenly had everyone’s ear, because what he said made sense! But that was only half the challenge –
The natural, healthy, preservative and chemical free pet food that Dr. Harvey proposed did not exist. And so he did what any good “eccentric doctor” would do: he created it.
Without compromising on a single ingredient or cutting a corner in the name of “profit” or “productivity,” Dr. Harvey determined that every ingredient in his new food for dogs, and in his new line of avian foods for birds, would contain human grade ingredients only —no “seconds” or fillers and absolutely no preservatives or chemicals. He also insisted that it be made fresh, with fresh protein added daily.